Card customisation services overview
These card personalisation and customisation solutions are part of a broader service portfolio.
Our issuing customers using our Card Customisation Services say they can:
- Better leverage customisation trends and users' creativity to attract customers
- Improve brand awareness and word-of-mouth communication
- Create new business opportunities and increase loyalty
- Make any card program more attractive with an innovative twist.
Three card customisation services
Gemalto allows issuers, designers and cardholders to actively participate in creating their card – and giving it a more trendy and eye-catching touch.
This can be done by using our three innovative card customisation services.
The value of personalised bank cards
Personalisation is a current buzz word among service providers – the importance of using big data analytics to personalise, customise and tailor products and services can have a massive impact on:
- customer retention,
- acquisition,
- usage.
But personalisation doesn't have to be all about tech-driven trends and data analytics.
It can be about the simple things too, such as customising your payment card with a photograph of a loved one, a pet or a favourite place.
You know the feeling.
It gives you the chance to show a bit of your personality every time you use your card.
