Carrefour payment cards go mobile thanks to Gemalto's proven Trusted Service Hub
Amsterdam, Sept. 12, 2016 - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has been chosen by Market Pay, payment institution of the world's second biggest retailer, to deploy a mobile payment solution for its banking card. This project is part of a multi-channel strategy that leverages connected technologies to further enhance the shopping experience. Gemalto's Allynis Trusted Service Hub (TSH) will allow the customers to load a digital version of their existing card, as well as the retailer loyalty program, onto an Android phone, enabling easy and single customer journey at any NFC POS terminal. Loyalty points will be credited instantly when the phone is used for 'tap and go' transactions in Carrefour outlets, which include hypermarkets, supermarkets and convenience stores.
The solution has already been experimented live in shops. Carrefour customers will be able to create this new payment feature directly through their Carrefour mobile banking application, simply using their existing credentials. Today 5 million customers are using Carrefour payment cards globally. This new mobile payment solution will soon be available in Carrefour outlets.
Gemalto's Allynis TSH, a cloud-based solution, will manage card provisioning, data preparation, and the download of payment credentials to HCE enabled phones. In addition, Carrefour uses Gemalto's SDK (Software Development Kit) for the development of its secure mobile app. All elements of the solution are MasterCard certified.
"Carrefour is committed to a strategy that marries the physical and digital domains, placing the smartphone at the very heart of our customer offer -, in the shops and online," said Frédéric Mazurier, CEO Market Pay. "Mobile payments are a key element of this approach, and Gemalto's expertise, experience and global reach provide a perfect fit for our current and future requirements."
"Carrefour digital strategy using the mobile at the heart of the consumer journey is clearly setting new standards in the shopping experience. Consumers will benefit from the convenience of the all-in-one mobile capabilities and Carrefour loyalty features to make it even more attractive," said Philippe Cambriel, President for Europe, Mediterranean and CIS at Gemalto "This in turn will lead to a deep and successful business transformation in an omni-channel environment."
Market Pay - www.marketpay.eu
[Editor's note: This version of the press release is changed relative to the original version which was first released Sept 12, 2016. This version corrects the number of banking card holders, and restructures some of the text.]