MPT chooses Gemalto services to enrich Myanmar customers’ mobile experience
Amsterdam, Feb. 24, 2017 - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, and MPT, the country’s no.1 Telecom operator serving 23 million1 mobile subscribers, are extending their partnership. MPT has acquired Gemalto’s Device Management and Advanced Over-The-Air (AOTA), in a bid to strengthen the relationship with its subscribers and expand its service portfolios.
As the fourth2 fastest-growing mobile market in the world, Myanmar experienced tremendous mobile penetration growth in the past years, from 10% in 2012 to 63% in 20163, presently accounting for 6% of the global mobile subscribers. Having launched its 4G network in 20164, MPT is committed to further developing 4G usage. For instance, by collecting and analyzing real-time user and handset data via the advance statistic feature under Device Management. Other advanced solutions like AOTA give MPT the competitive edge in delivering services remotely, in turn reducing disruption and enhancing customer experience.
“These additional facilities represent a major leap-forward for MPT. We can now truly understand our subscribers, develop personalized services to meet their changing needs, and boost business opportunities,” said Koichi Kawase, Chief Commercial Officer of MPT-KSGM Joint Operations. ”MPT’s primary objective is to provide the highest service for our customers. Therefore this collaboration, built upon industry-proven technologies and global expertise, will enable us to achieve further convenience and a prime mobile experience for customers in Myanmar.”
“Our strong collaboration with MPT will bring greater innovation, trust, and growth in Myanmar’s mobile market, unlocking new possibilities and ushering a new era of user convenience,” said Sashidhar Thothadri, Senior Vice President, Mobile Services & IoT for South Asia and Japan at Gemalto. "Leveraging our suite of solutions, MPT will be able to gain a strategic advantage in understanding subscribers’ behaviour while subscribers will get to experience first-class, on-the-go connectivity.”
1Source: MPT
2Source:Myanmar Times
3Source: Oxford Business Group
4Source: MPT
Related PRs:
- GEMALTO AND GUAVUS TEAM UP TO OFFER MOBILE OPERATORS UNPRECEDENTED BUSINESS OPPORTUNITIES WITH ARTIFICIAL INTELLIGENCE AND ADVANCED ANALYTIC
-
WANT TO HAVE 4G CONNECTIVITY ON YOUR PC EVERYWHERE YOU GO? WITH ACER AND GEMALTO YOU CAN
-
BRBCARD SELECTS GEMALTO TO DELIVER OPT-IN MOBILE MARKETING CAMPAIGNS IN BRAZIL
-
RIO DE JANEIRO LAUNCHES GEMALTO CONTACTLESS TRANSPORT TICKETING WRISTBAND
-
INFOGRAPHIC: MOBILE SUBSCRIPTIONS OVERTAKE POPULATION FIGURES
-
THE FRENCH MINISTRY OF INTERIOR SELECTS GEMALTO TO SECURE CRITICAL COMMUNICATION MOBILE NETWORKS
-
GEMALTO’S DISCOVERY SERVICE BOOSTS ON-DEMAND CONNECTIVITY ACTIVATION FOR CONSUMER DEVICES WORLDWIDE
-
GEMALTO ENABLES SWIFT AND SECURE CREATION OF TRUSTED DIGITAL IDENTITIES
-
GEMALTO LAUNCHES ONE-STOP SERVICES PLATFORM TO DIGITALIZE MOBILE SUBSCRIBER ENROLLMENT
-
EASY AND GEMALTO IMPROVE QUALITY OF MOBILE SERVICES IN BRAZIL
-
HELSINKI SELECTS GEMALTO TO LAUNCH MOBILE TICKETING IN-APP BILLING
-
BANK OF THE PHILIPPINES ISLANDS TEAMS UP WITH GEMALTO TO COMBINE BANKING AND TRANSPORT INTO ONE PREPAID CARD