Who’s that robot butler with you in the air?

The Jones family boards their airplane for the sixteen-hour flight to Hong Kong.

How are they going to pass all that time, the parents and children ask themselves?

But then they discover a major breakthrough: a totally personalised inflight entertainment (IFE) system. Instead of a hazy cloud of boredom, it lifts them into that other cloud – the digital – where the entertainment options are endless and tailored to each passenger - from music, movies and games, to online shopping, and destination bookings.

"Connectivity is enabling InFlyt360 to provide personalised, unique experiences through onground analytics that  match content to each passenger,” emphasises Cecile André, Thales InFlyt 360 Product Line Manager.

“Welcome Mrs. Jones,” says the system as it recognises her, like a butler greeting you on entering a mansion. This is followed by recommendations for restaurants and shopping in Hong Kong, her favorite music and more, that seem to read her mind. The whole family is delighted by their personalised, onboard experience, and the 16 hours just seem to fly by.

Personalised on-board entertainment service for all

In fact, they are lucky to be on a flight with the InFlyt 360 system, Thales’ ground-based platform that uses data analytics and customer information to deliver unique content to each passenger. Leveraging its expertise in big data, artificial intelligence, connectivity, and cybersecurity, Thales provides a seamless experience from the passengers’ living rooms or offices to their seats.

“IFE legacy systems are mostly about the number of movies available, but nowadays we have to look for revolutionary technologies and new business models to provide differentiation. Connectivity is enabling InFlyt360 to provide personalised, unique experiences through onground analytics that  match content to each passenger,” emphasises Cecile André, Thales InFlyt 360 Product Line Manager.

For the airlines this allows for precisely focused ads, fruitful brand partnerships, and optimised content that not only enhance customer satisfaction but drive revenues. “By sharing the right opportunities, information, and entertainment with each passenger at the right time, we’re bringing inflight content into the digital age. Indeed, we are creating memorable experiences at 35,000 feet,” emphasised Ms. André.

"IFE legacy systems are mostly about the number of movies available, but nowadays we have to look for revolutionary technologies and new business models to provide differentiation." Cecile André, Thales InFlyt 360 Product Line Manager.