Gemalto’s LicensingLive! Conference Focuses on Internet of Things and Software Monetization

​​Amsterdam, Oct.5, 2015 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today announced the agenda for LicensingLive! 2015, its annual conference focused on software monetization. The theme of this year's conference is Transforming Your Business: Monetization Strategies for Software and the IoT and the event will take place in Cupertino, California on Oct. 12-14. 

LicensingLive! brings software developers, technology vendors and industry experts together to discuss software licensing trends and best practices. The conference is the world's largest gathering of software licensing and monetization thought leaders and the largest event focusing on software monetization strategies for independent software vendors (ISVs) and hardware manufacturers. The event provides software and intelligent hardware business leaders with practical knowledge about new ways to package and price products, and how to better understand how customers are using their products. 

Key presentations at LicensingLive! will come from industry luminaries, including:

• Amy Konary, Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC
• Ray Wang, Principal Analyst, Founder & Chairman, Constellation Research Inc.
• Laurie Wurster, Research Director, Gartner 

Key Topics will include:

• Disrupting Digital Business: The Post Sales, On Demand, Attention Economy Is Here!
• Monetization Strategies for Software and the IoTManagement for "Things" in the IoT
• The Third Industrial Revolution – IoT
• Gaining the Competitive Advantage - Product Leadership, Operation Excellence and Customer Intimacy
• License Model Flexibility as a Competitive Advantage 

The conference agenda also includes case study presentations, panel discussions and best practices workshops delivered by leading software monetization practitioners, including experts from Gemalto and its software monetization partners: Aria, Avangate, Cognizant, National Instruments, Simon Kucher & Partners, and Silicon Valley Product Management Association. In addition, a special guest presentation from 10-time major league all-star Steve Garvey will focus on what baseball and the IoT have in common. 

What: LicensingLive! 2015

Where: Juniper Hotel in Cupertino, California

When: October 12-14, 2015

Register: http://www5.safenet-inc.com/LicensingLive-2015-Registration 

• For additional information, please visit: http://licensinglive.com/events/licensinglive-2015/.
• To register, click here or email marcy.clapp@safenet-inc.com.